Snoreeze Website Redesign

The Brief

Snoreeze is the flagship brand of Passion For Life Healthcare, specialising in snoring relief and sleep health. Since launching its first product in 1998, the brand has grown into one of Europe's leading snoring relief brands, offering a range of solutions designed to address different causes of snoring.

The existing Snoreeze website had not been significantly refreshed for some time and no longer reflected the modern, science-led positioning of the brand.

The brief was to rethink and modernise the digital experience, creating a clearer, more engaging website that would help users understand the products and find the most relevant solution for their needs.

The Challenge

The existing website contained a wide range of products and information, but the user journey could be difficult to navigate. With different products addressing different causes of snoring, there was an opportunity to make the information architecture more intuitive and user-focused.

The challenge was to simplify a potentially complex product offering without losing important information, while creating a more contemporary visual experience that communicated trust, credibility and healthcare expertise.

The redesign also needed to improve the way products were presented, making it easier for users to understand what each product does and why it may be relevant to them.

The Solution

I approached the redesign from a UX-first perspective, beginning with research and an assessment of the existing website structure and user journey.

I reorganised the information architecture to create a clearer navigation system and introduced a more intuitive way of categorising products — grouping them according to the different causes of snoring. This allowed users to approach the product range based on their specific needs rather than simply browsing a catalogue of products.

Visually, I introduced a cleaner and more contemporary interface, including refreshed CTA buttons, page layouts and content hierarchy to create clearer pathways through the site.

To strengthen product communication, I also designed 3D product models that could be integrated into the website. These provided a more engaging way to showcase the products while helping users quickly understand their form and function.

The result was a more modern, structured and user-focused digital experience, bringing Snoreeze's online presence closer to the quality and credibility of its established healthcare brand.

Immersify Education

The Brief

Immersify Education is an education technology company focused on transforming traditional learning through immersive and interactive experiences.

Its platform combines augmented reality, interactive animation, 3D modelling, gamification and personalised content to create more engaging and accessible learning experiences, bridging the gap between theoretical knowledge and practical application.

As part of the Asset Creation team, my role was to translate briefs from across the business into clear, engaging visual content, working across a broad range of 2D and digital media.

The Challenge

The role required me to work across a diverse range of briefs and adapt quickly to different creative requirements, audiences and departments.

Projects often began with an idea that needed to be developed and communicated visually before production. This meant balancing creative thinking with practical considerations such as clarity, storytelling, technical requirements and consistency.

With projects spanning static design, animation and video, another key challenge was maintaining a coherent visual approach while adapting the design process and execution to suit each medium.

The Solution

I worked across the full creative process, from initial concept development through to final production.

Before moving into production, I regularly developed sketches, mock-ups, visual concepts and storyboards to explore ideas and communicate creative direction. These provided a clear foundation for development and helped ensure that concepts were aligned before moving into final execution.

Using the Adobe Creative Suite, I produced a variety of graphics, animation and video-based assets to support teams across the business.

The role gave me the opportunity to work across multiple disciplines while developing a strong understanding of how visual design, motion and storytelling can be used to make complex educational content more engaging and accessible.