LGBT
Foundation
The Brief
LGBT Foundation is a national charity dedicated to improving the health, wellbeing and equality of LGBTQ+ communities across the UK.
Over several years, I had the opportunity to contribute to a wide range of creative projects, supporting the organisation's communications across campaigns, digital platforms and printed materials.
Working within an established brand system, the brief was to create engaging and accessible design work that remained consistent with the LGBT Foundation's visual identity while adapting to different audiences, messages and formats.
The Challenge
Working within an established brand requires more than simply following guidelines. Each project needed to feel distinctive and engaging while maintaining a strong connection to the wider brand.
The work spanned a diverse range of formats and purposes — from marketing campaigns and motion graphics to reports, guides and digital content. This meant adapting the visual language across different mediums while maintaining consistency, accessibility and clarity.
Another key consideration was ensuring that the design supported the communication objectives of each project, particularly when working with sensitive and socially important subjects.
The Solution
I delivered multidisciplinary design work across both digital and print, applying and extending the LGBT Foundation's established brand guidelines across a variety of creative outputs.
Projects included marketing campaigns, logo animation, motion graphics, video editing, typography design, reports, guides and digital communications.
By combining strong visual execution with a considered approach to typography, layout, motion and storytelling, I helped translate complex messages into accessible and engaging communications while maintaining consistency across the organisation's wider brand ecosystem.
The variety of work allowed me to work across different stages of the creative process — from developing visual concepts and campaign assets through to motion, video and final production.
